Digital marketing is the practice of promoting products, services, or brands using digital channels, such as websites, social media, search engines, and email. Unlike traditional marketing, which relies on print ads, billboards, and TV commercials, digital marketing reaches people where they spend much of their time: online. This approach allows businesses to connect with their audience in a more targeted and interactive way, ensuring that their messages are seen by the right people at the right time
One of the key advantages of digital marketing is its ability to provide measurable results. Tools like Google Analytics and social media insights allow marketers to track the performance of their campaigns in real time. They can see how many people viewed an ad, clicked on a link, or made a purchase, and then adjust their strategies accordingly. This data-driven approach not only improves the effectiveness of marketing efforts but also helps businesses understand their customers better.