Digital marketing also offers a wide range of strategies to suit different business needs. From search engine optimization (SEO) that improves website visibility on Google, to pay-per-click (PPC) advertising that drives immediate traffic, and content marketing that builds brand authority through valuable information, the possibilities are vast. Social media marketing, email campaigns, and influencer partnerships further enhance the ability to reach and engage with audiences in a meaningful way. Whether a business is looking to increase brand awareness, generate leads, or boost sales, digital marketing provides the tools and techniques to achieve these goals effectively.